Guará TV is different from its conception, a pioneer in its category: the only local open channel with 24-hour information. Due to this characteristic, the broadcaster reaches specific profiles of viewers, or that facilitates the elaboration of media strategy.
In general, the inquiries indicate that Record News viewers are adults, opinion makers with high purchasing power, who watch television as a source of information for their lives.
Rede Brasil de Comunicação is a radio and TV network linked to Rede Estação that has the president of the João Florentino group.
The station is headquartered in Recife, Pernambuco. Rede Brasil de Comunicação (RBC) forms a cluster of Radio and TV stations connected to IEADPE (Evangelical Church Assembly of God in Pernambuco), under the presidency of Pr. Ailton José Alves.
RBC generates a religious programming (evangelical), journalistic, educational and still makes the transmission of the main events of IEADPE.
RBC-TV currently covers the main cities in the state, the more than 20 radio stations reach the entire state of Pernambuco and neighboring states such as: Paraíba, Alagoas, Bahia among others.